One focused week. Wherever your customers are.

Look established.Get found.Start growing.

A personally led brand, website, and growth launch for owner-led businesses that need senior marketing judgment without agency drag.

$3,500 founding sprint7 days target turnaround1:1 directly with Ari
Ari Banerjee

Brand pedigree.
CEO judgment.
Operator accountability.

Selected brand experience

Global-caliber thinking.
Built for the owner.

The same disciplined brand and growth judgment developed across global companies, agencies, founder-led businesses, and operating ventures—made practical and affordable for an owner who needs momentum now.

Brand names indicate work experience, not current endorsement.

McDonald's
Walmart
Lexus
Air India
Siemens
Olympus
Uber
Ascensus

Your next customer should not have to guess whether you are credible.

01 Your business is stronger than its current look.

02 Your website does not explain why people should choose you.

03 Google and social profiles tell different stories.

04 Marketing keeps slipping behind client work and operations.

What you have by handoff

Not advice.
A working system.

The sprint compresses the decisions, writing, design, setup, and launch work that usually gets scattered across freelancers and months.

01

A brand people trust

A clear position, message system, visual direction, and practical rules that make every touchpoint feel like the same business.

02

A website built to convert

A focused mobile-first site that explains the offer, answers the obvious doubts, and gives the right customer a clear next step.

03

A presence people can find

Google Business Profile and priority social pages set up or repaired with consistent copy, imagery, links, and contact details.

04

A launch you can keep using

Three copy-led ads, a 30-day channel plan, and a growth scorecard that turns launch activity into the next decision.

The Local Growth Sprint

Seven focused moves.
One working week.

We make decisions in sequence so the brand, website, listings, and launch campaign reinforce one another. The relationship may begin locally. The client’s market does not have to end there.

01

CMO discovery

A one-on-one working session with Ari to clarify the business, audience, offer, competitive frame, and fastest route to a credible launch.

02

Brand direction

Positioning, message hierarchy, visual direction, color, typography, and a practical mini brand guide your team can actually use.

03

Website build

A focused, mobile-first website with conversion copy, core SEO structure, analytics readiness, and the right calls to action.

04

Market presence

Google Business Profile plus priority social page setup or cleanup, aligned to customers who may be local, regional, national, or online.

05

Launch content

Three copy-led launch ads, profile copy, a 30-day posting plan, and channel-ready messages built around the offer.

06

Client workspace

A secure place to complete intake, upload source assets, review project status, and retrieve finished deliverables.

07

Growth handoff

A scorecard, 30-day action plan, and clear choice between self-management, ongoing growth support, or a later FounderLab engagement.

Personally led

“You are not buying a template. You are bringing a senior marketing operator into the room to make the important decisions—and then turn them into working assets.”

Ari Banerjee

Founding client offer

$3,500

A complete growth-launch sprint.

Available to the first three businesses. The standard sprint price is $3,950 after the founding-client group.

Book a fit call

Included in the sprint

  • One-on-one CMO consultation and collaborative brand session
  • Positioning, message hierarchy, and mini visual system
  • Focused website strategy, copy, design, build, and launch
  • Google Business Profile setup or optimization
  • Priority social page setup and consistent profile copy
  • Three launch ads and a 30-day channel plan
  • Secure client workspace for intake, assets, and deliverables
  • 30-day growth plan and executive handoff

Scope assumes one business, one primary offer, one decision-maker, and timely access to existing assets and platform accounts. Media spend, photography, paid fonts, domain registration, and extensive custom integrations are separate.

After launch

Keep the system working.

The sprint stands on its own. Add monitoring and support only when the business needs it.

Growth dashboard + web hosting

$99/month

Managed web hosting and SSL, a monthly dashboard, traffic and search visibility monitoring, inquiry tracking, and 30 minutes of routine updates.

Growth Care

$495/month

Dashboard + Hosting plus four posts, one campaign refresh, Google Business updates, and a monthly performance note.

Designed for decisive owners

A strong fit when the business is ready to move.

One primary offer and one decision-maker

Existing proof, expertise, or customer value worth clarifying

Fast access to platform accounts and source materials

Customers may be local, regional, national, or online

Built for a fast sprint

Intake. Assets.
Progress. Approvals.

Approved clients use a private workspace to complete intake, upload source materials, follow the production stage, review deliverables, and see growth snapshots.

Client sign in

The right next step

Build the market-facing foundation first. Move into FounderLab only when the business is ready for the deeper operating system.