A brand people trust
A clear position, message system, visual direction, and practical rules that make every touchpoint feel like the same business.
One focused week. Wherever your customers are.
A personally led brand, website, and growth launch for owner-led businesses that need senior marketing judgment without agency drag.

Brand pedigree.
CEO judgment.
Operator accountability.
Selected brand experience
The same disciplined brand and growth judgment developed across global companies, agencies, founder-led businesses, and operating ventures—made practical and affordable for an owner who needs momentum now.
Brand names indicate work experience, not current endorsement.

Your next customer should not have to guess whether you are credible.
01 Your business is stronger than its current look.
02 Your website does not explain why people should choose you.
03 Google and social profiles tell different stories.
04 Marketing keeps slipping behind client work and operations.
What you have by handoff
The sprint compresses the decisions, writing, design, setup, and launch work that usually gets scattered across freelancers and months.
A clear position, message system, visual direction, and practical rules that make every touchpoint feel like the same business.
A focused mobile-first site that explains the offer, answers the obvious doubts, and gives the right customer a clear next step.
Google Business Profile and priority social pages set up or repaired with consistent copy, imagery, links, and contact details.
Three copy-led ads, a 30-day channel plan, and a growth scorecard that turns launch activity into the next decision.
The Local Growth Sprint
We make decisions in sequence so the brand, website, listings, and launch campaign reinforce one another. The relationship may begin locally. The client’s market does not have to end there.
A one-on-one working session with Ari to clarify the business, audience, offer, competitive frame, and fastest route to a credible launch.
Positioning, message hierarchy, visual direction, color, typography, and a practical mini brand guide your team can actually use.
A focused, mobile-first website with conversion copy, core SEO structure, analytics readiness, and the right calls to action.
Google Business Profile plus priority social page setup or cleanup, aligned to customers who may be local, regional, national, or online.
Three copy-led launch ads, profile copy, a 30-day posting plan, and channel-ready messages built around the offer.
A secure place to complete intake, upload source assets, review project status, and retrieve finished deliverables.
A scorecard, 30-day action plan, and clear choice between self-management, ongoing growth support, or a later FounderLab engagement.
Personally led
“You are not buying a template. You are bringing a senior marketing operator into the room to make the important decisions—and then turn them into working assets.”
Ari Banerjee
Founding client offer
$3,500
Available to the first three businesses. The standard sprint price is $3,950 after the founding-client group.
Book a fit callScope assumes one business, one primary offer, one decision-maker, and timely access to existing assets and platform accounts. Media spend, photography, paid fonts, domain registration, and extensive custom integrations are separate.
After launch
The sprint stands on its own. Add monitoring and support only when the business needs it.
Growth dashboard + web hosting
$99/month
Managed web hosting and SSL, a monthly dashboard, traffic and search visibility monitoring, inquiry tracking, and 30 minutes of routine updates.
Growth Care
$495/month
Dashboard + Hosting plus four posts, one campaign refresh, Google Business updates, and a monthly performance note.
Fractional Growth
$1,500/month
The top ongoing tier: monthly CMO direction, campaign and channel management, content cadence, scorecard, and an executive growth session with Ari.
Designed for decisive owners
One primary offer and one decision-maker
Existing proof, expertise, or customer value worth clarifying
Fast access to platform accounts and source materials
Customers may be local, regional, national, or online
Built for a fast sprint
Approved clients use a private workspace to complete intake, upload source materials, follow the production stage, review deliverables, and see growth snapshots.
The right next step